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Prestone

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To build and expand Prestone's vision of providing trusted and innovative solutions to deliver worry-free vehicle performance, we are excited to announce the launch of Prestone’s 2012 national campaign, “The Reaper”, appearing on TV, online and in stores beginning in the Fall of 2012!

Using “The Reaper”, a vintage customized 1952 Diamond T heavy-duty tow truck that roams the streets collecting the dead, stranded cars of unprepared drivers, the campaign portrays Prestone as the hero, reminding consumers to “cheat death” by maintaining their cars with Prestone’s patented anti-corrosion antifreeze. The campaign also includes support for Prestone De-Icer products and Prestone Fuel Additives.

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